During the beginning of the Covid-19 pandemic, many people with pets were noticing their furry friends got quite confused but happy with the increasing amount to time they get to spend together. Our agency noticed this insight and tasked me to create a short simple spot to deliver a timely message and put a positive spin on the shelter-in-place orders throughout the country. Within a few days I searched through stock sites for music and footage and cut this spot.
Role: Art Director / Editor
AdAge Creativity Editor’s Pick
https://adage.com/creativity/work/freshpet-home/2246851
Media Post
https://www.mediapost.com/publications/article/349178/freshpet-shows-upside-of-quarantine.html
Ads of the World
https://www.adsoftheworld.com/media/film/freshpet_home
Ace Matrix - “Top Breakthrough Ad of Q1”
https://www.acemetrix.com/insights/blog/ad-of-the-quarter-2020-q1/