Splenda Daddy
Instructors: Thomas Shim
Client: Splenda
"Splenda Daddy" means men with no solid funds but still strive to be sugar daddies.
Such term is better than anything to promote Splenda's "sweet but not sugary" nature.
So we created the social media account "Splenda Daddy" to introduce the Hollywood Splenda Daddies,
in the hope for people to connect with Splenda through these men who truly embody Splenda's spirit —
sweet but not sugary.
Campaign Logo
Social Media Posts
