Project UNFINISHED

Role: Art Direction/Design/Video Execution
Collab: Hajung Song, Kevin Benn, Dongjai Cho
Instructors: Sungkwon Ha, Jungho Oh, Yeonsang Yoon

Opioid overdose has claimed the lives of many musicians who often leave behind incomplete tracks. FCB Health and Spotify will use these unfinished sound bites to create Project Unfinished-- a website that engages the music community to finish the unfinished songs. The online traffic will drive donated funds into organizations that help the people suffering opioid addiction.

INSIGHT

So many famous musicians died of opioid overdoses, leaving unfinished melodies and devastated fans behind.

IDEA

FCB Health and Spotify will engage music lovers to use those left sound bites to produce new songs to honer those passed artists and also draw attention and raise money for the current opioid epidemic.